Penny fuel allows station and franchise owners to pre-purchase fuel based on up-to-the-minute pricing changes. They see the dynamic market change and lock in a PPG (price per gallon). The app also feeds in relevant news and information related to the industry and geo-market.

My job was to design the Branding and the visual aesthetic of the company within there landing page and app UI design. The design files would then be haded off to a development company.

This product is optimized for use on a tablet being that the franchise owners and fuel buyers already utilize the device for most of their workflows. The mobile app component is a slightly different design based on its functions and user features. The visual styles, branding colors, typography and visual elements all work together across all platforms. The branding works well in digital and print environments and will scale from business cards to billboards.